Urgent Care · Launch
A Startup Urgent Care, Booking Patients From Opening Day
How Patient Care Marketing Pros grew FirstLine Urgent Care — tied to the numbers that matter.
In-House Team Managed in Birmingham, Alabama
The Challenge
FirstLine opened with no online presence and a hard deadline: be visible the day the doors opened.
What We Did
We built the website, Google Business Profile, local SEO, Google Ads, and HIPAA-compliant tracking before launch — then ran opening-week campaigns and optimized on real patient data.

The Results
Measurable Patient Growth
By month three the clinic was seeing 23 patients a day at a tracked cost of $5.87 per patient call, ranking Top 2 for "urgent care near me".
23/daypatients by month 3
$5.87cost per patient call
Top 2"urgent care near me"
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